Launches
A one-week, text-first countdown: teaser, behind the scenes, reminder, launch day.
4 posts over 8 days · Text-first · 1 optional image · by Playbooks
−7 Teaser
Launch day It's here
−7
09:00 · 7 days before launch day
beguile
beguile Something new from Beguile lands in 7 days. A first hint: Oud Noir.
Shown on Instagram · graphic made from your details
Why it works: A week's notice gives followers a reason to watch for the next posts without asking anything of them yet.
−3
12:00 · 3 days before launch day
beguile
beguile 3 days until Oud Noir. Right now the Beguile team is hand-labelling the first 200 bottles.
Shown on Instagram · graphic made from your details
Why it works: Showing the work makes the launch feel earned, and it's written on the day so it's genuinely current.
−1
17:00 · 1 day before launch day
beguile
beguile Tomorrow: Oud Noir by Beguile. Set a reminder: link in bio
Shown on Instagram · graphic made from your details
Why it works: An evening-before reminder catches people while they plan the next day.
Launch day
09:00 · on launch day
beguile
beguile Oud Noir by Beguile is out now. Link in bio
Shown on Instagram · graphic made from your details
Why it works: A clear morning post with the link up front; replies and reshares do the rest.