shoptalk
shoptalk New Shop Talk episode in 2 days: Pricing without fear, with Ada Obi.
Teaser
Shown on Instagram · graphic made from your details
Why it works: The guest's name is the hook; their followers will look out for it.
Launches
Tease the guest, announce the drop, share the best moment, and catch weekend listeners.
4 posts over 8 days · Text-first · 1 optional image · by Playbooks
−2 Teaser
+5 Weekend listen
−2
12:00 · 2 days before release day
shoptalk
shoptalk New Shop Talk episode in 2 days: Pricing without fear, with Ada Obi.
Shown on Instagram · graphic made from your details
Why it works: The guest's name is the hook; their followers will look out for it.
Release day
08:00 · on release day
shoptalk
shoptalk Out now on Shop Talk: Pricing without fear with Ada Obi. Link in bio
Shown on Instagram · graphic made from your details
Why it works: Morning-commute timing for the first listens.
+2
12:00 · 2 days after release day
shoptalk
shoptalk Our favourite moment from Pricing without fear: “Raise prices on new customers first.”
Shown on Instagram · graphic made from your details
Why it works: A quote picked after release travels further than a summary written before it.
+5
17:00 · 5 days after release day
shoptalk
shoptalk Weekend listen: Pricing without fear with Ada Obi. Link in bio
Shown on Instagram · graphic made from your details
Why it works: Weekends are when long episodes get played.