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Black Friday countdown

Build anticipation for a week, then keep the sale visible until the last hours.

6 posts over 11 days · Text-first · 2 optional images · by Playbooks

−7 Save the date

+3 Last hours

The posts

  1. −7

    10:00 · 7 days before black friday

    beguile

    Save the date graphic

    beguile Mark your calendar: the Beguile Black Friday sale starts in a week.

    Save the date

    Shown on Instagram · graphic made from your details

    Why it works: Early notice beats the inbox flood that starts a few days out.

  2. −3

    12:00 · 3 days before black friday

    beguile

    Sneak peek graphic

    beguile Sneak peek at Black Friday: 30% off everything. 3 days to go.

    Sneak peek

    Shown on Instagram · graphic made from your details

    Why it works: Naming the offer early lets people plan their basket.

  3. −1

    18:00 · 1 day before black friday

    beguile

    Tomorrow graphic

    beguile Black Friday at Beguile starts tomorrow: 30% off everything. Link in bio

    Tomorrow

    Shown on Instagram · graphic made from your details

    Why it works: The evening before is when people decide where to shop.

  4. Black Friday

    08:00 · on black friday

    beguile

    It's live graphic

    beguile It's live: 30% off everything at Beguile. Link in bio

    It's live

    Shown on Instagram · graphic made from your details

    Why it works: Early morning catches the first wave of deal hunters.

  5. +1

    12:00 · 1 day after black friday

    beguile

    Still on graphic

    beguile Still on: 30% off everything. Ends Monday at midnight. Link in bio

    Still on

    Shown on Instagram · graphic made from your details

    Why it works: Saturday shoppers missed Friday's posts.

  6. +3

    17:00 · 3 days after black friday

    beguile

    Last hours graphic

    beguile Last hours of 30% off everything. Ends Monday at midnight. Link in bio

    Last hours

    Shown on Instagram · graphic made from your details

    Why it works: A real deadline is the strongest reason to act.