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Back in stock

Turn a restock into a moment: a heads-up, the drop, proof it's moving, and a last call.

4 posts over 6 days · Text-first · 2 optional images · by Playbooks

−2 Heads up

+3 Last call

The posts

  1. −2

    10:00 · 2 days before restock day

    beguile

    Heads up graphic

    beguile Oud Noir sold out fast last time. It's back at Beguile in 2 days.

    Heads up

    Shown on Instagram · graphic made from your details

    Why it works: People who missed it last time get a chance to be ready.

  2. Restock day

    09:00 · on restock day

    beguile

    Back now graphic

    beguile Oud Noir is back in stock. Link in bio

    Back now

    Shown on Instagram · graphic made from your details

    Why it works: Short and direct: the news is the whole post.

  3. +1

    18:00 · 1 day after restock day

    beguile

    It's moving graphic

    beguile One day back and Oud Noir is already moving. Under half the batch is left. Link in bio

    It's moving

    Shown on Instagram · graphic made from your details

    Why it works: A real stock number, written on the day, is honest urgency.

  4. +3

    12:00 · 3 days after restock day

    beguile

    Last call graphic

    beguile Last call on Oud Noir before it sells out again. Link in bio

    Last call

    Shown on Instagram · graphic made from your details

    Why it works: Closes the loop for anyone still deciding.